Just a few days ago one of my classmates brought up the idea of having some kind of vet counseling outpost at local pet stores, to advise the impulse pet buyers, who usually so need the advice but would never take time to get it, if it's not in front of them. I believe the idea would be that big chains like Petco would pay the vets, but possibly raise their pet prices and improve their image through the marketing of "healthier" pets (people would just infer that from the vet presence). The company's liability would shield the vets and maybe people would make better decisions.