Date: 2012-02-04 05:34 pm (UTC)
Their spending on "research, treatment, education and screening" comes to 72.7% rather than 80%, with the difference seemingly being retained for future years.

I stated things roughly, because there is variance from year to year. Komen's 5-year average spending "on the mission" is reported as about 84%.

Some of those costs, I think, seem more like fundraising and admin, rather than meaningful public health education.

It might, but I think we have to keep in mind what's actually happening in some of these activities.

Take the Race for the Cure, for example. Yes, it raises funds. But, more importantly, last year it got 1.6 million participants within earshot. Those participants are each a venue for distributing awareness and education. They are present, open and ready to receive information - and they are given it during the event. Then they go home to their husbands, children, coworkers, and friends, and it isn't like they keep their mouths shut about their experience. The Race and Walk propagate information, grass-roots style.

"Education" is not sitting in a classroom. It is distributing information to people by whatever means is effective. If it gets some of the facts of the matter into your skull, it is education. Sometimes that means indoctrinating volunteers (like the Race), sometimes it means radio spots and billboards (marketing).

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